about us
Our Story
AMA was born out of a desire to create jewelry that goes beyond aesthetics—it’s about telling a story, connecting with oneself, and embracing one’s unique journey. Founded by passionate creators who believe in the transformative power of art, AMA strives to bring jewelry that not only beautifies but also empowers. Every piece we design is an invitation to connect with the depths of your personality, express your individuality, and carry a reminder of the beauty within you.
Our name, AMA, is inspired by the essence of the word "(to) love" and embodies our vision to create jewelry that resonates deeply with the spirit of each person who wears it. We see our pieces as more than just accessories—they are timeless emblems that hold meaning, crafted for those who cherish artistry, authenticity, and the strength that comes from within.
Our Mission
At AMA, our mission is simple yet powerful: to create meaningful jewelry that celebrates and supports the unique qualities of each individual. We believe in the power of self-expression, in the strength of community, and in the importance of sustainable practices that honor both people and the planet.
Every piece of jewelry we make is an extension of this mission. We carefully design our collections to resonate with various aspects of who you are—from boldness and confidence to gentleness and inner peace. We want each piece to serve as a personal talisman, a reminder of your journey, your growth, and the beauty you bring into the world.
Our 3 most top values
Authenticity and Uniqueness
At AMA, we value authenticity above all. Our pieces are crafted to be reflections of the individuality of those who wear them. We embrace the uniqueness of each person, creating designs that are meant for those who appreciate something truly special. Each collection is inspired by different facets of life and personality—whether it’s strength, mystery, or joy, we offer jewelry that allows you to express your own narrative.
Sustainability and Ethical Sourcing
We are deeply committed to sustainable practices that respect both the environment and the people involved in our supply chain. From the selection of materials to the production processes, every step is carefully considered to minimize our environmental impact. Our materials are ethically sourced and we prioritize eco-friendly practices wherever possible, ensuring that each piece of AMA jewelry reflects not only beauty but also responsibility and respect for the planet.
Community and Connection
At AMA, we see our customers as part of our family. Our community values connection, support, and shared stories. We create jewelry for people who want to connect with something deeper, who appreciate the craftsmanship behind each piece, and who value the narratives that our collections represent. By supporting AMA, you become part of a community that believes in empowerment through art and strength through connection.
Craftsmanship and Artistry
Our jewelry is not mass-produced; it is crafted by skilled artisans who pour their heart and soul into each piece. We work closely with talented creators, especially in Ecuador, where centuries-old jewelry-making techniques meet modern design. These artisans bring not only skill but also a deep understanding of sacred geometry, natural symbols, and meaningful patterns that shape each collection.
Every ring, bracelet, and necklace is handcrafted with precision and care, resulting in one-of-a-kind pieces that reflect the dedication and artistry of those who create them. We believe that true beauty lies in the details, and we are committed to ensuring that every piece we offer is as unique and extraordinary as the person who wears it.
